Why craft beer is sweeping the nation

Every year, around the first week of February, the entire world of football fans gathers to watch the game that seems to be the most important. Along with the meeting of the minds are the usual staples: chips, sauces, meat and cheese products, and… craft beer?

Oddly enough, even though ‘The Big Game’ is filled with commercials touting the greatness of some of the planet’s most recognizable beers, the craft beer explosion is sweeping the nation in a way that has put people on notice. to the great beer players. What once seemed like a small hobby that made some local buzz is now a full-on move with little to indicate a slowdown.

If you’re a beer drinker, you probably have a soft spot for a particular brand. Maybe it has a nostalgic quality, or maybe it’s the thing that’s cold most often in your fridge. Either way, you’re more or less a one-brand person. What could be good about craft beer? Is it worth taking a look?

Here are some of the key reasons craft beer is starting to gain traction in the cooler section near you:

Growing market share – Almost every year has shown a significant increase in the profitability of craft beer in the United States. With double-digit increases, it’s no surprise that a novice brewer wants to strike while the iron is hot in the adult beverage market.

There is a beer for all seasons – If you drink the usual beers, the taste depends on whatever time of the year and wherever you drink it. Craft beers are unique because they are made to work with the flavors of the season. For example, summer can be a seedy season, while fall may call for more fermentation of barrel-aged fruit.

Celebrate the entrepreneurial spirit – If there is something that we celebrate in this country, it is when the little one with a big heart goes for it. Craft beer brewers are ‘the little guys’, doing their best to be with the biggest brewers in the world. They work hard, all their lives to do something they’re proud of, and if they earn honest money from it, that’s something to hang your hat on.

The craft beer movement is more than a bunch of bearded hipsters who like to brew at home. It’s about celebrating the things that make us love being our own boss, finding a sense of financial peace for our family, and enjoying a good beer no matter what time of year it is. It’s about seeing what lies beyond high-value commercials and flashy marketing. Craft beer is a celebration of the old world and its simple ways, while embracing the thrill of experimentation for a new world of flavor. So while you’re drinking your same old beer, it might be time to rethink what the snack is all about. Your taste buds will thank you.