Multimedia Writer – What is a multimedia writer?

A marketing message must be viewable in multiple formats used by the average consumer every day. It doesn’t matter if it’s on a computer, cell phone, web page or social network.

Regardless of the variety of media available to consumers, a multimedia copywriter gives businesses a better advantage of getting their sales messages in the eyes of prospects.

A multimedia copywriter is responsible for writing persuasive marketing messages and presenting them in a variety of visually appealing presentations. In other words, he is the hybrid of a sales writer and a graphic designer.

Their primary goal is to attract new leads and increase sales through the use of various media formats, including:

• printed media
• video
• animation
• interactive design
• drawing
• PowerPoint demos

The combination of two or more of these elements holds the attention of prospects long enough to ensure that sales messages are seen, heard and read.

Because multimedia writers are visual communicators of written words, they can create multiple forms of media out of one sales message. This creates a higher perceived value for prospects and buyers.

Plus, it reduces the cost of hiring a team of copywriters and graphic designers to create a single sales campaign.

What also makes the multimedia writer a stronger asset to any business is their ability to create high-value information products.

By using interactive media, businesses and multimedia writers can create highly engaging, unique, and game-like content. These products will have a high value due to the amount of communications and interactions that increase between companies and prospects.