Marketing Copywriting Skills

Copywriting is one of the key skills in running an online business. Communication in any form of business is a critical issue. A store owner will meet his customers face to face at his store premises. Someone based in an office or workshop will often meet their clients face-to-face or possibly over the phone. In-home service engineers will meet their customers in their own homes when they call to perform a repair, repair equipment or install new components. Internet marketers will probably never meet their customers face-to-face or have phone conversations with them; Your only form of communication will be words on your websites, in emails, articles, or sales letters. Without the ability to use those words in the right way, running an online business will be very difficult and probably not profitable.

Copywriting is the term we use for any written content in our marketing, wherever that may be. A little research on the Internet will produce many sites, reports, e-books, etc. offering advice on how to produce copies for an Internet business. Some of these tips are produced by experienced marketers and copywriters, but many of them are not. If you can find information from a quality source, you can certainly learn from it and gain the skills you’ll need. There is always the option, especially if you are new to the business, to ‘outsource’ your copywriting through companies like “Fiverr” or “Upwork” which will cost you very little. However, it is a good idea to learn the skill of copywriting so that you can produce your own content, articles, and sales letters.

I am not going to try to give an exhaustive review of the full range of copywriting within this article, there is no time or space. However, here are some tips worth considering when you start writing.

First of all, you’re not writing a novel. I love the work of Charles Dickens, but he would have been a lousy writer! All writing should be concise and to the point. Avoid flowery language and long explanations. Remember, your reader will usually have a very specific idea of ​​what they’re looking for and will be asking the question of any copy, “What’s in it for me?” Always try to anticipate any particular questions your readers might want to ask and answer those questions in your writing, before they ask them. Think from your prospect’s point of view at all times. Unless you have a particular experience that you feel you need to share to reinforce the information you’re discussing, keep the words “I,” “me,” and “me” out of your writing. “You” and “Your” are the words to use; This is not because your readers are selfish, but because they are looking for something very specific to suit their particular needs.

Always, always focus on the benefits of your offering rather than the features. However exciting or impressive the features of your offering may be, remember that readers want to know what’s in it for them, in other words, how it will benefit them. Only write about features if they increase the value of the benefits in some way. Copywriting is not as difficult as some people try to make you believe, but it does require thought and research to really engage with your potential customers.