ecommerce tools

In order for an eCommerce website to succeed in today’s competitive landscape, several factors need to be paid attention to. Below we have listed the common factors that contribute to the success of e-commerce.

Ecommerce Software: WordPress, Shopify, Magento

Each platform has its own pros and cons, including complexity of use, flexibility, functionality, management, security measures, third-party compatibility, etc.

Shopping Websites: amazon, google

Shipping your products to sites like Amazon and Google, yes, it costs money, but this must be weighed against the additional sales generated and also the increased exposure of your ecommerce website.

Feeds can be set up to automatically take note of product and category changes you make on your eCommerce website and periodically regenerate and resubmit feeds through these shopping platforms.

Comparison shopping websites: Newegg, Shop, ShopBot

Similarly, with the ability to ship products through sites like Newegg, Shop, ShopBot, and other comparison shopping websites, the same cost modeling and strategy applies here.

Newsletter managers: Campaign Monitor, MailChimp

A great way to keep in touch with your customers, updating them on new products, product ranges and other useful or sales-focused information.

These systems range from the simple to the elaborate; enabling simple registration forms to managing customer journeys from the start of a subscriber, customer through their entire life cycle. Some allow product feed data integration to manage certain types of newsletters, such as cart abandonment. GDPR is an important consideration, so be sure to follow the guidelines before sending any communication.

Social media platforms: Facebook, Twitter, LinkedIn

Another great way to attract potential and existing customers. Whether it be sales, customer service, information dissemination, or general engagement – ​​social media is a must for most businesses.

With Social Media there are a number of offerings here in relation to reaching your target market. This encompasses free and paid forms of advertising your e-commerce website. And each platform attracts its own type of audience and user, so research the top x number of social media platforms to find where your audience is.

Campaign Managers: HubSpot, InfusionSoft

Managing new customer acquisition has become more complicated with the number of online channels where customers can be located or found. Newsletters, social media accounts alike require management with a consistent message and as easily, from an administrative perspective, as possible. Offerings like HubSpot and Infusionsoft try to make this possible.

Pay Per Click Advertising: AdWords, Amazon, Facebook, Twitter

Another way to reach your target audience is to use pay-per-click advertising. Again, there is a cost, but it must be balanced against the sales/engagement your ecommerce website gets through them. The range of these types of advertising vehicles is vast, from dedicated platforms like AdWords and Amazon to this offering available through social media websites. Each one provides tools, dashboards, reports and metric goals and just like social media, your audience can be reached through a specific PPC channel, so do your research/test.

Analytics: Google, MSN, Hotjar

Who is visiting your ecommerce website and what are they doing when they get there. Which pages are performing best and which ones require your attention, where you are losing customers, which pages are not converting.

Analyzing visits and interactions on your website can help you focus your attention on the parts of your eCommerce platform that require the most work.

Summary:

As you can see, the list of eCommerce tools is long, and many need attention. As business owners, we have a lot of time during the day. So, work through the above tools methodically (they’re in no particular order) so that you can measure the results of the work you put in at each point to find which elements are most effective for your ecommerce website.