Conventional Radio in the US Part II

There are so many ways to get your music heard today. The easiest way is to post a music video on YouTube and hope that it turns heads with more than enough YouTubers watching and listening on their favorite channel. More than enough recording artists have become famous due to their exposure on the second largest engine of its kind. Although conventional radio remains the most popular form receiving the most attention, there are new players in the broadcast game. With today’s technologies and the advancement with the use of the internet; the transmission field is balancing. There are a variety of ways to market and promote to consumers; giving music lovers more options to listen to new artists that may never end up on commercial radio.

From some of the biggest streaming media giants such as: Cumulus Media, Hubbard Broadcasting, Entercom, IHeartMedia, Summit Media Group, just to name a few, these are the stations that run mainstream radio along with their sister stations. Then there are much smaller family radio stations that may have a portion of listeners with limited amounts of power to broadcast in certain regions of their own communities, making going viral virtually impossible.

There’s a new sheriff in town, kind of like talking to Independent Radio. They are becoming popular and competitive in the music industry as more and more music lovers find new ways to listen to their favorite recording artist. The model and format, to an extent, is similar to the mainstream, with the exception that independent radio personalities are quicker to interpret new artists and help launch or relaunch past and future musicians. present that they help artists re-establish their careers in the entertainment business. .

Although most independent stations are online today, some are only on the air for a few hours a day and many are not on 24 hours; twenty-four hours a day. One of the benefits of working with freelance radio crews is their hands-on approach to communicating directly with the artist. So the next time you and I get ready to listen to new R&B, soul, neo-soul, smooth jazz, pop, funk, or inspirational music on the go or in the comfort of our homes, let’s remember independent radio stations and let good times roll. Thanks to current technology there are more than enough options to listen to your favorite artist. Mainstream radio is just one of the oldest formats still around, but independent radio stations are and will continue to be a driving force in the music industry to help all artists succeed in this cunning and competitive business.

The goal of every recording artist or new record label should be to become a household name in their particular genre and use as many media resources as possible to make their popularity known to active fans around the world.