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4 reasons to invest in a new website this year

Posted on by admin

Do you feel like your web content no longer conveys the right message?

Content is usually the last part of a web design project that is left behind. However, it is among the most critical elements of a website. What can be the reasons?

This is because words take time to convert users into customers. However, when you add eye-catching design to great content, this can make for a winning combination.

What’s wrong with content on various commercial websites?

  • Since they are not updated and adjusted on a regular basis, it makes a website appear stagnant, causing companies to convey a completely different (unwanted) message to the target audience.
  • It comes in the form of facts and statements such as “We started in 2009 and we provide web design services to small businesses.” This does not address customer problems, nor does it provide solutions to make life easier for them.
  • Users have difficulty finding the products / services they need or completing an action on the website.
  • Since the target audience may have changed over a period of time in a company, a website can seem outdated in this regard.
  • Can users find relevant information on the website? Is the information valuable and compelling enough to engage with the company?
  • The website has several different visitors and each type may be looking for something else. Does your current website serve all users?
  • A website (as well as other channels) does not include a video.

It is obvious that in 2017, video played an important role in terms of inbound marketing strategies.

To generate web traffic more effectively, it would be helpful to create high-quality, relevant, and entertaining videos. Post them on YouTube as well as other social media channels. Nowadays, filming and recording has become easier.

The “digital strategy” is unclear.

Having a “digital strategy” in 2018 is a must. If you don’t have one, create one and you’ll see that your new website will be the focal point, bringing it all together.

In reality, a digital strategy includes the steps that are taken to determine the business mission, vision, opportunities, and relevant activities to maximize the benefits of digital initiatives for businesses. Basically, it’s about implementing a digital plan to be successful online.

For example, a company has to do with the sale of flowers. The digital strategy could consist of:

  • Frequent social media posts on business Facebook / Twitter pages, exchange of new products and flower arrangements to encourage engagement, as well as share followers.
  • creating videos on the company website and YouTube channel to educate users on how to choose the right flowers for a particular occasion.
  • Post valuable articles on the company website blog to drive sharing, distribution, and in turn more traffic to the site.
  • send weekly email newsletters to customers to inform them of special offers / promotions and recycle content posted on the website.

Clearly, it’s all about creating great content and distributing it across different channels.

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