4 benefits of making podcasts

If you’re considering starting a podcast, but haven’t made your final decision yet, you may be trying to find good reasons to start. There are actually many great reasons to do them, from helping advance your business to earning residual money from the podcasts themselves.

Podcasts are very popular as more and more people start listening to them. The audience is out there and waiting for YOU and the information that you and only you can provide! Before you give up on the idea, consider some of these reasons to podcast.

one. It can give you a break from writing blog content

First of all, if you have a website or blog where you have a lot of content written, you might want to take a break. Having content on your site is a great way to sell products and advertise services. Having good content can also help you communicate with your readership.

But creating new content can lead to burnout at a certain point.

If your hands are aching from keyboard aches and pains and you’re running out of creative ways to write a compelling blog post, consider speaking into a microphone instead! Many people find it much easier to get information and get their point across when they speak, rather than write. You’re saving money with podcasts, by not having to pay someone else to write for you (if you’re outsourcing this aspect of your marketing), and you’re finding an easier way to communicate information to your audience, all at the same time.

2. Podcasts work for people who are camera shy

Another good reason to start a podcast is because you don’t have to be on camera! Some people do video podcasts (myself included), but you can do an audio-only podcast and no one will think bad of you!

Maybe you want to add multimedia content to your website, but you don’t feel comfortable sitting in front of a camera. You can still talk about the same topics in a podcast, and all you need is a microphone and recording software.

If you think about some of the videos you’ve seen where someone is sitting in front of their camera and talking, and it doesn’t actually tell you anything interesting, you are well aware that those videos aren’t really teaching you anything. So instead of making a video like that, just make audio! Even if you plan to make videos in the future, starting with podcasts is a great way to get used to the idea of ​​speaking instead of writing!

3. Podcasts are easy to consume

Another great benefit of recording a podcast is the ability to find a large audience. People enjoy listening to podcasts because of the information provided and they are quick and easy to consume.

People can listen to your podcast from anywhere in the world, as long as they have a listening device. Listening is easy, too, whether you’re at work or taking a walk (with headphones in while listening), or listening at home while cleaning and doing other chores. I usually garden on the weekends while listening to podcasts using my headphones while I work.

By being easily accessible, this will help your audience grow and make your podcast more successful. This also increases the chances that they will share the podcast with their friends and family on social media, which also makes your podcast grow!

Four. You can use your podcasts for advertising purposes

Don’t forget that podcasts are not only used to discuss various topics with your audience, but they can also help you earn money! You’ve heard some podcasts that use pre-roll ads (or mid-roll or post-roll ads).

When an advertiser approaches you and asks you to mention their business name in the podcast, you’re ready to increase your advertising on your podcast!

Some podcasts use affiliate marketing when they post the podcast, along with relevant links to other products.

There are many ways to earn money from a podcast. All of them will help drive more traffic to your website or blog. And, if you sell products or services on or through your website or blog (and the podcast itself), you can create another source of income for your family!

All from your cozy living room! (Or dressing room; or renovated bedroom; or your car or “wherever you are”).

5. Conclution

If you’re considering whether or not it’s worth your time to create a podcast, you only need to ask yourself two questions:

1. Do you have a message to share?

2. Do you want to share it?

If you answer “yes” to both questions, try podcasting! There is a whole world of people looking for the content YOU want to share with them!

When you finally decide to start podcasting, it will benefit them just as much as you! And you may be able to start a completely different career!