Complete Guide to Controlling Your Ecommerce Site’s Bounce Rate

A small bounce rate is quite normal. But, when your site experiences more, it’s scary. You are obviously losing a considerable number of visitors who might otherwise have stuck around and ordered something. So what makes them leave your site so quickly, i.e. within 5 seconds? Yes, a bounced visitor is someone who has left the site within 5 seconds of visiting without moving to any other page(s). For this reason, retailers consider bounce rate to be one of the main success metrics. The smaller it is, the better.

In addition, Google also takes the bounce rate as a parameter to rank the site, and therefore a higher rate can make your site lower in the search engine results. Consequently, a rising bounce rate is a red flag for eCommerce merchants. There are plenty of effective ways to keep it in check and push visitors to take a step forward in your site’s conversion funnel. Are here.

Optimize the position of each CTA (Call-to-action)

The only thing that can take a visitor from any of the web pages to the checkout point is a CTA or call-to-action tab. So, check to see if your site’s CTAs are properly placed in the most obvious places that visitors can instantly see and make decisions about paying for. Also, you need to optimize the CTA spot to help visitors know who you are, what products you have, etc. Put quirky slogans and descriptions. Make the CTA tab eye-catching and vivid. In every way, make the CTA honest and more compelling.

Maximize loading speed

Isn’t it obvious that your website has more bounced customers because it loads slowly? Visitors expect a site to load in a couple of seconds and will therefore immediately backtrack and switch to any other site that shows up in the search engine results if it loads too late. Find out the root causes of your slower loading speed, like heavy images, more scripts, increased HTTP requests, etc. With the help of your eCommerce developer, optimize them for unhindered speed.

work on the content

Sometimes visitors leave because they don’t get clearer information or the ideal description they wanted. Also, they won’t read too much. Review and modify your content, keep it accurate, and make it as useful as possible to target buyers.

Put things that attract visitors

Another useful way to check bounce rates is to engage visitors in the first place. Put a provocative banner on the landing page, use a catchy headline, display your referral products in bundles, put up videos, and do whatever it takes to engage visitors’ interests. Placing interactive elements on the landing page would immediately entice them to click through to check out the products.

Oversimplifying site navigation

The better visitors understand your site’s navigation path, the more likely they are to stay. Right after visiting your site, they should be able to understand where the menu is, how to find a product, where to click to order, and everything else about navigation.

Put your best offers in the visible area of ​​the page

You can play with the notion of urgency to engage your visitors. Place the best time-limited deals in the banner or top area of ​​your home page that’s visible to everyone, even before they scroll down. Showing limited time offers can attract many customers to your website spontaneously because many will think of losing the offer soon and therefore proceed to buy.

Bounce rate is inevitably a misleading key performance indicator (KPI) that indicates how well your website is doing in capturing the attention of visitors. Sticking to these tips above will help narrow it down a lot as they come your way from now on, prioritizing visitor behavior that causes them to leave a site.