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How do you build a sales funnel?

An effective sales funnel system helps you guide qualified prospects through the sales process to buy from you and remain loyal customers. Sales funnels help a business identify how they will capture their audience’s attention, overcome objections, improve engagement, and generate more sales.

1. Get attention

This is where you first make your target audience aware of your business, as your audience likely doesn’t know anything about you. This can be accomplished by placing ads where your target market will see them, running press releases, writing keyword-heavy blog posts, or holding free webinars. The goal is to encourage your prospects to sign up for your email list or follow you on social media because they are interested in what you have to say.

2. Keep them interested

Your prospect has now joined your email list and you need to keep their interest by providing more value to them. The goal is to teach them more about your products and services, and how you know their problems and how you can solve them. While the content material you send them may still be in the same form as the Attention stage (blog posts, e-books, videos, etc.), the information you send them at this stage needs to be more specific and relevant.

3. Consideration

The potential customer is now aware that they need the product or service. But they need more information to decide if yours is the best product to solve their problem. Being personal with your audience at this point will help them understand how your products will solve their problem and make them trust you more. Use consultation calls, webinars, product demos, and other customer testimonials that can tell you what your product or service did for them.

4. Intent

The prospect has now decided to buy the product. Now they must decide exactly which product they need when comparing one with the other. Your blog posts will build trust in your audience about your superior products and services or an email newsletter will make you stand out as an expert.

5. Evaluation

The potential customer is already convinced that they need a product like yours. At this stage, you are telling them that you are the right person for the job and no one else. You can do this through a variety of content forms. This includes product-focused reports, webinars, free or low-cost consultations, or limited-time offers or coupons to encourage buying now.

6. Purchase stage

This is where your potential customer makes an actual purchase. But your work is not done. The sales funnel begins again. You need to move your customer to your other products and to a new sales funnel. If they have bought from you once, they are much more likely to buy from you again because they believe in you and trust you to provide what they need to solve their problems.

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