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Casual Connect Asia 2014

Posted on by admin

After attending Casual Connect Asia 2014 in Singapore, I noticed three trends that could affect any game development business for years to come:

Multiscreen: multiple streams of income

Multi-screen concepts provide a seamless experience as the gamer transitions from mobile phone to tablet to desktop / laptop which seems to be a rising trend in the industry. While it does give the player more of what they want (more playing time in their game, hopefully!), This also means that developers have the opportunity to display more in-game advertising, as well as offer more purchase options. in the app.

With the availability of Internet-enabled smart TVs that can support various app stores like Google Play, there is a greater opportunity to create a more engaging gaming experience. Only a few titles seem to have a successful multiscreen strategy at the moment, one of which is King Entertainment’s Candy Crush Saga, which is available on Facebook and on mobile devices. I hope that more games will offer these options in the years to come.

China as an emerging and hypercompetitive market

It seemed like the developers, both onstage and offstage, were talking about China in a big way. While markets like Japan and Korea are quite inwardly focused with domestic developers dominating the top game list, the Chinese market is experiencing fierce competition among North American, European, Japanese, and Korean game developers. At the moment, it seems that Chinese developers, with their understanding of the local market, are dominating the top app charts, in addition to a few standouts like Fruit Ninja and Clash of Clans.

Put all your eggs in various baskets

While most developers choose to release their game on a single platform, in one language (usually English), in one country (usually the US), this could place serious limitations on your game’s potential for success. Several presenters spoke at Casual Connect about the simultaneous launch of a game on multiple platforms (including Amazon’s app store, Samsung’s app store, Apple’s app store, and Google Play), in multiple languages, and in multiple countries. to maximize your chances of success.

If the above story is any use to guide us, some games that have bombed the US market have become band hits in other countries. With the availability of technology like Unity 3D, which allows game developers to publish to multiple platforms simultaneously, the ability for developers to scale successfully is no longer an issue.

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